01
Midnight Water
Comedy-led virality and platform positioning across beverage categories — from cult press to household authority.
Become a client →Independent PR · Since 2011
The PR agency that turns stories into market-moving authority
We unlock your most engaging narratives — and make the industry take notice.
Selected work
Our language is consumer
Category-defining brands. Cultural moments. Coverage that compounds.
02
Nest Labs
Trendsetting workplace surveys that sparked cultural conversations and made hybrid work their territory.
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03
Aura Ring
From emerging wearable to category-defining leader in personalized health — press that stuck.
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04
Forge Spaces
Top-tier coverage for executives and market leadership — including a landmark acquisition narrative.
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05
Good Grain
Strategic PR that fuels cultural relevance and sustained earned attention for young adults.
Become a client →Signal unlocks your most engaging stories and makes the world take notice.
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Services
Full-stack communications
Fundamentals
- Messaging
- Positioning
- AI Optimization
- Strategy
- Media Training
Earned
- Media Relations
- New Media
- Analyst Engagement
- Crisis Comms
- Thought Leadership
Owned
- Content
- LinkedIn Strategy
- Events + Experiential
- Salon Dinners
Paid
- Affiliate Marketing
- Influencer Marketing
- Branded Content
- Partnerships
What clients say
Partners, not vendors
“We needed a partner that understood venture and storytelling. Signal did — clear, prepared, consistently engaged.”
“Obsessed with our Signal team. Strategic, creative, and a pleasure across the whole org.”
“They turn brand stories into news — creativity and precision in the same breath.”
Join our team
Independent by design. Influential by results.
Since 2011 we’ve helped companies at the forefront of pacesetting innovation. Leaders guide collaborative client teams with purpose-driven strategy.
Meet the partners
Maya Quinn
Founder & President
Cole Rivera
Managing Partner
Ava Shore
Partner
Noah Ellis
Partner
Make news. Not noise.
Established brands and venture-backed companies — tell us your story.
Become a client